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Our Latest Posts
Search, Scroll, Ask, Buy: The New Holiday Customer Journey
Search, Scroll, Ask, Buy: The New Holiday Customer Journey For decades, online marketing in the Philippines followed a predictable, linear path to purchase: awareness, consideration, intent, and decision. During the holidays, this meant running television ads in October, sending catalogs in November, and waiting for foot traffic or desktop clicks on Black Friday. Consumers today […]
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How AI Is Transforming E-commerce Product Discovery
Shoppers no longer need to know the exact product name to begin their search. They can describe a problem, upload an image, ask an AI assistant for recommendations, or compare several options through a conversation. With 43% of users interacting with AI tools and features every day, AI is becoming a more familiar part of […]
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Social Commerce Trends Enterprise Brands Should Watch in 2026
Social media is becoming a bigger part of the shopping journey. Customers can discover products, watch product demonstrations, read comments, compare recommendations, and move towards a purchase without leaving the platforms they use every day. DataReportal reported 5.79 billion active social media user identities worldwide in April 2026. For enterprise brands, this large social media […]
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